<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Read the Air]]></title><description><![CDATA[Read the Air]]></description><link>https://www.readtheair.jp/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 08 Mar 2026 04:55:23 GMT</lastBuildDate><atom:link href="https://www.readtheair.jp/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Sustainability in 2026—A run at supply chains]]></title><description><![CDATA[牛を馬に乗り換える WHAT WE’RE FOCUSING ON IN 2026 Read the Air is ready to go in 2026! This year we are investigating supply chains, as the place where corporations can decarbonize, address Human Rights issues, and promote more regenerative agricultural processes. We'll be looking at how to achieve transparency and traceability in supply chains, via accelerated multi-stakeholder collaboration, as well as the importance and capabilities of digital tools that integrate AI and blockchain for tracebility,...]]></description><link>https://www.readtheair.jp/post/sustainability-in-2026-a-run-at-supply-chains</link><guid isPermaLink="false">69646dcdcca849701e903949</guid><pubDate>Thu, 08 Jan 2026 15:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_d9cf84358912402e8c496dfdb7c02f4b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[E-FFAW Policy Brief: Global Livestock and Fisheries Management Policy Developments and Strategic Implications ]]></title><description><![CDATA[International regulatory frameworks governing livestock and fisheries management are undergoing fundamental transformation, driven by Environmental, Social, and Governance (ESG) imperatives and animal welfare developments. For Japanese food companies—whether producing domestically, operating overseas facilities, or managing international supply chains—these changes create significant market access risks and competitive challenges. This brief analyzes emerging policy trends and their economic...]]></description><link>https://www.readtheair.jp/post/e-ffaw-policy-brief-global-livestock-and-fisheries-management-policy-developments-and-strategic-imp</link><guid isPermaLink="false">690193ebb583987b8267b69c</guid><pubDate>Wed, 29 Oct 2025 04:15:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_46688696bf6a4c8e89f290fddd6de3b7~mv2.png/v1/fit/w_1000,h_790,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[畜産・水産分野の国際政策動向と日本企業への戦略的示唆]]></title><description><![CDATA[エグゼクティブ・サマリー 世界の畜産および水産管理に関する国際的な規制枠組みは、ESG（環境・社会・ガバナンス）要請および動物福祉の進展を背景として、根本的な変化を遂げつつある。 国内生産に限らず、海外に生産拠点を持ち、または国際的なサプライチェーンを管理する日本の食品企業にとって、これらの変化は市場アクセスにおけるリスクと競争上の課題をもたらす。本稿では、新たな政策動向とその経済的影響を分析し、進化する国際市場における競争力維持のため、日本企業に求められる対応の方向性を示す。 詳細は こちら アンケートに回答する （提出期限：11月1日）]]></description><link>https://www.readtheair.jp/ja/post/%E7%95%9C%E7%94%A3%E3%83%BB%E6%B0%B4%E7%94%A3%E5%88%86%E9%87%8E%E3%81%AE%E5%9B%BD%E9%9A%9B%E6%94%BF%E7%AD%96%E5%8B%95%E5%90%91%E3%81%A8%E6%97%A5%E6%9C%AC%E4%BC%81%E6%A5%AD%E3%81%B8%E3%81%AE%E6%88%A6%E7%95%A5%E7%9A%84%E7%A4%BA%E5%94%86</link><guid isPermaLink="false">6901912d15073ecb9431d885</guid><pubDate>Wed, 29 Oct 2025 04:08:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_01776c2d7af34e12912e1852e8fbe323~mv2.png/v1/fit/w_1000,h_791,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[Sustainability in 2025—Time for changes]]></title><description><![CDATA[常山蛇勢 Here's to a year of change in 2025.]]></description><link>https://www.readtheair.jp/post/sustainability-in-2025-time-for-changes</link><guid isPermaLink="false">69646641768b848d27147fe5</guid><pubDate>Thu, 09 Jan 2025 15:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_521db6b25f5643dca65dec86060276a3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[The Value of Sustainability Reporting—How to see disclosure as more than compliance]]></title><description><![CDATA[- Most sustainability reports in Japan need improvement
- Audiences, including employees, are better able to recognize greenwashing
- Use yo]]></description><link>https://www.readtheair.jp/post/the-value-of-sustainability-reporting-how-to-see-disclosure-as-more-than-compliance</link><guid isPermaLink="false">65d5b0a1e531906c529cf577</guid><pubDate>Wed, 21 Feb 2024 11:33:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_d6ca708eeae848ef92a239c842fc7bd1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[サステナビリティ・レポートの価値—規制順守以上の価値を見抜く方法]]></title><description><![CDATA[Image courtesy of Shutterstock 要点 日本の多くのサステナビリティ・レポートには改善の余地あり 従業員を含む視聴者は、グリーンウォッシングを見分けることができる レポートを活用して、サステナビリティの取り組みにおける課題を見極め、実際のビジネス...]]></description><link>https://www.readtheair.jp/ja/post/%E3%82%B5%E3%82%B9%E3%83%86%E3%83%8A%E3%83%93%E3%83%AA%E3%83%86%E3%82%A3%E3%83%BB%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%AE%E4%BE%A1%E5%80%A4-%E8%A6%8F%E5%88%B6%E9%A0%86%E5%AE%88%E4%BB%A5%E4%B8%8A%E3%81%AE%E4%BE%A1%E5%80%A4%E3%82%92%E8%A6%8B%E6%8A%9C%E3%81%8F%E6%96%B9%E6%B3%95</link><guid isPermaLink="false">65d5b816939bb25dd5ad7560</guid><pubDate>Wed, 21 Feb 2024 11:31:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_d6ca708eeae848ef92a239c842fc7bd1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[Sustainability in 2024—Another year of steady progress]]></title><description><![CDATA[WHAT WE’RE FOCUSING ON IN 2024 Reasons for optimism A world of renewables How businesses can adopt a climate resilient stance Learning to...]]></description><link>https://www.readtheair.jp/post/sustainability-in-2024-another-year-of-steady-progress</link><guid isPermaLink="false">65d2fafcaf6a7ead52d60358</guid><category><![CDATA[Business & sustainability]]></category><pubDate>Mon, 08 Jan 2024 15:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_9130d1f073ea4a2caaf1fd83fb3c57f0~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Read the Air</dc:creator></item><item><title><![CDATA[COP28と化石燃料の究極的衰退]]></title><description><![CDATA[Given its location, business lobbying scandals, resulting criticism, and the language adopted in the final agreement, COP 28 in Dubai put ..]]></description><link>https://www.readtheair.jp/ja/post/cop28-%E3%81%A8%E5%8C%96%E7%9F%B3%E7%87%83%E6%96%99%E3%81%AE%E8%A1%B0%E9%80%80</link><guid isPermaLink="false">659e573de68e2eb1dce6f26d</guid><pubDate>Sun, 17 Dec 2023 08:52:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_b6bb9c2041bf47a8bf5c0f8c7205f94a~mv2.jpg/v1/fit/w_800,h_449,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Read the Air</dc:creator></item><item><title><![CDATA[COP28 and the Eventual Decline of Fossil Fuels]]></title><description><![CDATA[Given its location, business lobbying scandals, resulting criticism, and the language adopted in the final agreement, COP 28 in Dubai put ..]]></description><link>https://www.readtheair.jp/post/cop28-and-the-decline-of-fossil-fuels</link><guid isPermaLink="false">659e55091dc7c2c2db5c9394</guid><category><![CDATA[News in the field]]></category><category><![CDATA[Business & sustainability]]></category><pubDate>Sun, 17 Dec 2023 08:41:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_b6bb9c2041bf47a8bf5c0f8c7205f94a~mv2.jpg/v1/fit/w_800,h_449,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Read the Air</dc:creator></item><item><title><![CDATA[Release day for 'Leading Sustainably']]></title><description><![CDATA[We are happy to celebrate the release of “Leading Sustainably—The Path to Sustainable Business and how the SDGs changed everything"]]></description><link>https://www.readtheair.jp/ja/post/release-day-for-leading-sustainably-1</link><guid isPermaLink="false">6463521ca2f064293ec51162</guid><pubDate>Tue, 16 May 2023 09:51:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_cac71a72af874988b6f5ccbc949662b9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[RtA co-founders to publish book on business, the SDGs &#38; the journey to a sustainable business model]]></title><description><![CDATA[About seven months ago we embarked on a big project — to write a book about how sustainability is reshaping business. Our initial...]]></description><link>https://www.readtheair.jp/ja/post/rta-co-founders-to-publish-book-on-business-the-sdgs-the-journey-to-a-sustainable-business-model</link><guid isPermaLink="false">646351ea06c91d447767dbd5</guid><pubDate>Tue, 16 May 2023 09:50:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d83a82cdc9ce4c839fdee728bc3fd2f9.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>trista53</dc:creator></item><item><title><![CDATA[Introducing Read the Air, a new initiative to put sustainability at the core of business]]></title><description><![CDATA[With the New Year coming, we celebrate new beginnings. We are excited to announce a new initiative to help companies transform their...]]></description><link>https://www.readtheair.jp/ja/post/introducing-read-the-air-a-new-initiative-to-put-sustainability-at-the-core-of-business-1</link><guid isPermaLink="false">646351c22b616013588614fb</guid><pubDate>Tue, 16 May 2023 09:50:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_001ff0ef79f14bb88ba71d6be1a60cf6~mv2.png/v1/fit/w_949,h_451,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[Katowice won't be remembered for finalizing the Paris Agreement rulebook]]></title><description><![CDATA[STEP BY STEP - Patricia Espinosa, the Executive Secretary of UN Climate Change, at the UN Climate Change Conference in Katowice in...]]></description><link>https://www.readtheair.jp/ja/post/katowice-won-t-be-remembered-for-finalizing-the-paris-agreement-rulebook-1</link><guid isPermaLink="false">6463517bd83448f0cc5b80de</guid><pubDate>Tue, 16 May 2023 09:49:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_029df7cc302f4249808ff7f30d70df3a~mv2_d_2048_1365_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[Read the Air co-founder Trista Bridges elected to Tokyo American Club]]></title><description><![CDATA[A big congratulations to our cofounder Trista Bridges on being elected as one of the board members of the Tokyo American Club. In a...]]></description><link>https://www.readtheair.jp/ja/post/read-the-air-co-founder-trista-bridges-elected-to-tokyo-american-club</link><guid isPermaLink="false">64635151e629ec669fd371de</guid><pubDate>Tue, 16 May 2023 09:48:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_e7afd111addd4eb6b8d3437190dae6a2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[Read the Air presents at Taiwan's Global Corporate Sustainability Forum]]></title><description><![CDATA[We were honored to be invited to present our original findings for the first time in the paper, “Everything or Anything, How Businesses...]]></description><link>https://www.readtheair.jp/ja/post/read-the-air-presents-at-taiwan-s-global-corporate-sustainability-forum</link><guid isPermaLink="false">646351287d634020f6de29fc</guid><pubDate>Tue, 16 May 2023 09:47:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_154b358e13c44a1aa742811ebd181bf2~mv2_d_5760_3840_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[
Introducing "From Vision to Action: Sustainability in Business" at Temple University Japan]]></title><description><![CDATA[Read the Air is happy to announce the formation of a new Discussion Group on business and sustainability with Temple Japan.]]></description><link>https://www.readtheair.jp/ja/post/introducing-from-vision-to-action-sustainability-in-business-at-temple-university-japan-1</link><guid isPermaLink="false">646350fd85018bd9fe301ad8</guid><pubDate>Tue, 16 May 2023 09:46:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_782a26d665c64328b6180eb091db2f23~mv2_d_1653_1639_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA['Vision to Action' Resource Center]]></title><description><![CDATA[This page will act as a dynamic resource center for the "Vision to Action: Sustainability in Business" Discussion Series]]></description><link>https://www.readtheair.jp/ja/post/vision-to-action-resource-center-1</link><guid isPermaLink="false">646350d943482bf2db0ddd14</guid><pubDate>Tue, 16 May 2023 09:46:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_df042fb6cadb44408c07aa0f522306b8~mv2.jpg/v1/fit/w_886,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[Kick-off session report for "From Vision to Action: Sustainability in Business" at Temple ]]></title><description><![CDATA[Three overriding themes came out of the Kick-off Session of “Vision to Action: Sustainability in Business: the importance of information sha]]></description><link>https://www.readtheair.jp/ja/post/kick-off-session-report-for-from-vision-to-action-sustainability-in-business-at-temple-1</link><guid isPermaLink="false">646350b1226039a5ac5ce18f</guid><pubDate>Tue, 16 May 2023 09:45:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_33683944b4f84b589179d5cd1afef2cd~mv2.jpg/v1/fit/w_1000,h_912,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA[Building Circular Economy waste* management infrastructure will require robust knowledge transfer]]></title><description><![CDATA[APEC has launched a series of conferences to help policy makers &#38; private investors to implement resource recovery infrastructure projects]]></description><link>https://www.readtheair.jp/ja/post/building-circular-economy-waste-management-infrastructure-will-require-robust-knowledge-transfer-1</link><guid isPermaLink="false">6463508f4cb76b750be0a1d2</guid><pubDate>Tue, 16 May 2023 09:44:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_e7dc4e8c683d487aaef9f43a22b44d84~mv2_d_2089_1383_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item><item><title><![CDATA['Harnessing the Circular Economy' session report for 'From Vision to Action' at TUJ: ]]></title><description><![CDATA[The Circular Economy can help businesses to find new opportunities in their product and service lines and improve their position within ...]]></description><link>https://www.readtheair.jp/ja/post/harnessing-the-circular-economy-session-report-for-from-vision-to-action-at-tuj</link><guid isPermaLink="false">646350713a9d6ba9467ef337</guid><pubDate>Tue, 16 May 2023 09:44:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/27a16a_d0d52f075bd04027a998b932bf424137~mv2_d_2776_1900_s_2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Donald Eubank</dc:creator></item></channel></rss>